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The business side of data intelligence
Did you know that brands offering a customized customer experience see an increase of 6% to 10% of their revenue, i.e. a growth up to 2 to 3 times faster than other brands? (source: BCG) If an email is tailored to the target audience, the customer is 29% more likely to open it and 41% more likely to click on the offer (source: Invest).
The challenge here is customer knowledge. How well do you know your customers? What are their behavioral patterns? Are they engaged with the brand? What products do they purchase? What channels to they use to read your messages and order your products? We suggest you answer these simple questions to increase your customer knowledge.
Request a customer knowledge study
See clearer thanks to the customer knowledge study
Data analysis and customer knowledge involves several steps. Firstly, data must be cleaned and structured, duplicates must be deleted to establish usable data. Then comes the customer knowledge analysis, meaning understanding customer habits, their backgrounds, and the loyalty cycle, will give you the keys to make the right decisions.
Our Data intelligence services
Data Quality Audit
- Data Sourcing
- Data Quality
- GDPR Process
- Data governance
- Deliverability audit
Data Management
- Cleaning (RNVP, Emails)
- Data Normalization
- Deduplication
- Validating emails
- Geocoding, Iris
- Data enrichment
Customer knowledge
- Data Profiling
- Customer loyalty cycle
- Consumer purchasing behavior
- Digital behavior
- Customer Lifetime Value
- Global review of customer files
- Customer satisfaction
Customer segmentation & and scoring
- Segmentation
> behavioral
> dynamic - Predictive scoring
> Loyalty
> Engagement
> Churn rate
> Product popularity
> Key moments - Machine learning &AI
Management & BI
- Data visualization
- Creating dashboards
> Customer loyalty
> Managementoffers
> Campaign management
> Managing performance - Support for decision-making
- Forecasting models
Bring your data to life!
Let’s have a confidential meeting to determine your customer knowledge needs together.