Data Intelligence

Transform your data into customer value and maximize your ROI

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The business side of data intelligence

Did you know that brands offering a customized customer experience see an increase of 6% to 10% of their revenue, i.e. a growth up to 2 to 3 times faster than other brands? (source: BCG) If an email is tailored to the target audience, the customer is 29% more likely to open it and 41% more likely to click on the offer (source: Invest).

The challenge here is customer knowledge. How well do you know your customers? What are their behavioral patterns? Are they engaged with the brand? What products do they purchase? What channels to they use to read your messages and order your products? We suggest you answer these simple questions to increase your customer knowledge.

Request a customer knowledge study

See clearer thanks to the customer knowledge study

Data analysis and customer knowledge involves several steps. Firstly, data must be cleaned and structured, duplicates must be deleted to establish usable data. Then comes the customer knowledge analysis, meaning understanding customer habits, their backgrounds, and the loyalty cycle, will give you the keys to make the right decisions.

Analyze your customer data

Our Data intelligence services

Data Quality Audit

  • Data Sourcing
  • Data Quality
  • GDPR Process
  • Data governance
  • Deliverability audit
Learn more about the Data Quality Audit

Data Management

  • Cleaning (RNVP, Emails)
  • Data Normalization
  • Deduplication
  • Validating emails
  • Geocoding, Iris
  • Data enrichment
Learn more about Data Management

Customer knowledge

  • Data Profiling
  • Customer loyalty cycle
  • Consumer purchasing behavior
  • Digital behavior
  • Customer Lifetime Value
  • Global review of customer files
  • Customer satisfaction
Learn more about customer knowledge

Customer segmentation & and scoring

  • Segmentation
    > behavioral
    > dynamic
  • Predictive scoring
    > Loyalty
    > Engagement
    > Churn rate
    > Product popularity
    > Key moments
  • Machine learning &AI
Learn more about segmentation

Management & BI

  • Data visualization
  • Creating dashboards
    > Customer loyalty
    > Managementoffers
    > Campaign management
    > Managing performance
  • Support for decision-making
  • Forecasting models
Learn more about Managing & BI

Bring your data to life!

Let’s have a confidential meeting to determine your customer knowledge needs together.

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